“Once upon a Time” Entertains Record GetGlue Social Programming
Social engagement may be the new sexy for entertainment. More companies, enterprises and brand identities are mining the treasures of social media. Social networking is gaining favor with a global market ready to receive the new, the next and enthralling “thing.” In entertainment, this can prestidigitate into TV market share. The close of September 2012 drew audiences to the ABC network and its programming with the one-hour nighttime drama, Once Upon a Time. Ratings queued by the program exceeded the television show’s first season, attributed largely to the influences of social media and social network destinations. Social entertainment guide channel GetGlue bubbled over with more than 1.5 million “check-ins,” for the TV drama, making Once Upon a Time the social platform’s highest viewer-ranked season premiere.
The plan for online entertainment dominance is not a fluke. ABC television and like-minded entertainment destination soirées have inked docs into camaraderie with the social guide channel GetGlue. GetGlue, “a social network for entertainment,” features an online experience for users. GetGlue members “check in” to the GetGlue Web destination and may share their movies and television programming choices, and let their member-friends tune into the media they happen to listen to or view online. Members can sort favorite recommendations by online friends and peers, with extras including “discounts,” “exclusives” and “rewards” when participating in watching their favorite programs and films.
Entertainment and media companies can divine the performance of a show with data from tracking sites, such as TV by the Numbers and Trendrr. Trendrr.Tv, an online social entertainment site, tracks reports companies may cull to learn about the trends associated with their media programming, in order to “understand points of attention and value.” Once Upon a Time finished its second season premiere with a respectable 11 million viewers.
ABC television’s fantasy drama Once upon a Time increased its viewer total in 2012 from its 9.6 million first season debut: Data a network or entertainment wheelhouse may observe to evaluate with its current programming skeins and to queue new programs for future broadcasts.
A social destination for “social television,” GetGlue is a leader in “television and second screen applications. The social website’s member base totals more than 2 million. Ten motion-picture studios and 75 prominent entertainment and media networks comprise the companies promoting their products through GetGlue. The social site’s members have a check-in amalgam of more than 100 million entry-points since 2011.
The motion picture studios and networks funding GetGlue include angel investors, RE Ventures, Rho Ventures, Time Warner and Union Square Ventures. Time Warner Inc., for example, has refitted its advertising and marketing, adding choices for marketers to proffer products and services through online presences, print, tablet and other devices, such as mobile. Companies partnered with GetGlue include ABC, AMC, BBC America, CNN, E!, Family, FOX, FX, HBO, NBC, TBS, TNT, SyFy, Showtime, WB. Motion Picture studios in connection with GetGlue include partners Dreamworks, Disney, Marvel Studios, Fox Searchlight, 20th Century Fox, Sony and Warner Bros. Pictures.
GetGlue provides apps for users operating devices, such as an iPad, an iPhone or an Android. GetGlue’s simple interfaces allow GetGlue members to use their device(s) of choice to view content any place and at any time.
Unlock the potential of social entertainment with a social media experience at GetGlue and learn about the sexiness of viewing online content on your terms.